Businesses use a variety of methods to market themselves and capture the attention of potential customers. One common approach is to use eye-catching graphics in advertising signs. By using attractive visuals, businesses can grab the attention of potential customers and draw them into their stores or products.
There are 15 things to keep in mind when using graphics in advertising signs:
1. Use contrasting colors
One way to make your graphic stand out is to use contrasting colors. This will help the graphic to pop and be more visible. Try to avoid using colors that are too similar, as this can make the graphic harder to see.
2. Avoid using too many colors
While you want you’re graphic to be eye-catching, you don’t want it to be overwhelming. Using too many colors can be confusing and make your sign look cluttered. Stick to a few colors that complement each other well.
3. Use simple designs
When it comes to graphics, less is often more. Simple designs are easier to read and understand than complex ones. Additionally, they are often more eye-catching because they are not competing with other elements on the sign.
4. Make sure the graphic is readable
If your graphic is too small or has too much going on, it will be difficult for people to understand. Make sure that your graphic can be easily read from a distance.
5. Use legible fonts
The font you use in your graphic should be easy to read. Avoid using ornate or cursive fonts, as they can be difficult to read from a distance. Stick to simple, sans-serif fonts for the best results.
6. Keep the text short and sweet
Your graphic should be able to be understood quickly. This means that the text should be short and to the point. Avoid using long blocks of text, as this can be overwhelming.
7. Highlight the most important information
Make sure that the most important information in your graphic is easy to see. This could mean using a larger font or a different color for the text.
8. Use images sparingly
Images can be a great way to add interest to your graphic, but you should use them sparingly. Too many images can make your sign look busy and cluttered. Stick to one or two simple images that complement your text.
9. Choose quality over quantity
It’s better to have a few well-designed graphics than a bunch of poorly made ones. When it comes to advertising signs, quality is more important than quantity.
10. Avoid using stock photos
Stock photos are generic and can make your graphic look unprofessional. If you do use images, make sure they are high-quality and specific to your brand.
11. Make sure the graphic is relevant
Your graphic should be relevant to your product or service. Otherwise, people will not be interested in what you’re selling.
12. Keep it up-to-date
Make sure that your graphic is up-to-date with current trends. Otherwise, it will look dated and stale.
13. Make sure the graphic fits your brand
Your graphic should reflect your brand’s personality. This means using colors, fonts, and images that are consistent with your overall branding.
14. Be consistent with other marketing materials
Your graphic should be consistent with other marketing materials, such as your website or business cards. This will create a cohesive look for your brand.
15. Hire a professional designer
If you’re not confident in your design skills, it’s best to hire a professional. A designer will be able to create a custom graphic that fits your needs.
By following these tips, you can create an eye-catching graphic that will help to market your business and capture the attention of potential customers. Remember to keep it simple, relevant, and up-to-date with current trends. If you’re not sure where to start, hire a professional designer who can help you create the perfect advertising sign for your business.
By following these tips, you can create an eye-catching graphic that will help market your business and capture the attention of potential customers. Remember to keep it simple, relevant, and up-to-date with current trends. If you’re not sure where to start, hire a professional designer who can help you create the perfect advertising sign for your business.