If you’re an independent contractor, you must constantly build your brand. Whether you’re just getting started of contractor marketing or you’ve been in business for years, a consistent brand identity will help build your reputation and attract new clients. You can build your brand consistently by following a few simple strategies.
Create a Brand Kit
A brand kit is a collection of logos, fonts, colours and other essential visual elements that can be used to make your business recognizable. It helps you establish a consistent brand identity that will help you build your reputation and attract your target audience.
If you’re a small business with no in-house creative team, establishing a brand kit can be especially valuable to ensure your marketing materials reflect your brand’s look and feel. This helps you become recognizable and familiar with your target audience, which will help them to trust your business.
The best way to do this is by laying down brand style guidelines. These rules will prevent your team from creating off-brand or ineffective first drafts of assets. They can also be a helpful guide for anyone you hand off design work to.
Have a Self-Promotion Story
Aside from the usual suspects like your website and social media presence, one of the best ways to make a name for yourself is to be noticed. That is easier said than done for those in the gig economy, but a bit of effort and luck can go a long way towards promoting yourself and your brand. The best way to do this is by having a clear-cut marketing plan that is consistently executed. This plan should include a solid brand naming strategy and a strong marketing plan constantly updated with new content and services. A good branding plan will help ensure your business gets the exposure it deserves. It also will allow you to refocus your energy on building new connections that can lead to increased business.
As an independent contractor, you need to be proactive in promoting your services. Without a good marketing strategy, they could lose clients and customers. This is especially true for professionals who rely on word of mouth or contracting relationships, such as couriers and truck drivers.
Creating a website is the best way to market yourself as an independent contractor. This is free and will give you an online presence for potential clients and employers to find. You can also use social media to reach a broad audience. The trick is to post consistently and be consistent in your content. For example, Moffett Plumbing & Air, a plumbing company in Orange County, CA, post helpful tips and uses humour to establish themselves as friendly experts within the industry. They have built a loyal following of over 20 thousand people and have established themselves as an approachable company willing to help. They also maintain a good reputation in the community through Nextdoor, a neighbourhood hub that lets people connect with nearby businesses and customers.
Maintain Your Materials
If you are serious about building a successful independent contractor business, one of the best ways to do it is to be consistent. This includes punctuality, getting the job done right, and delivering quality work. It also means being prepared to face the challenges of running your own business. For example, you should know your business’s standard tax procedures before entering the door. And you should have a solid contract to ensure you are not responsible for unexpected expenses. If you’re a first-timer to the business world, check out Nextdoor, a local community site that allows you to reach potential clients within your neighbourhood.
Establish Your Visual Identity
Your visual identity is the visual representation of your brand. It includes your logo, color scheme, typography, and any other visual elements that you use to represent your brand. Your visual identity should be consistent across all channels to create a cohesive and recognizable brand. When developing your visual identity, consider:
- What colors and typography best represent your brand?
- What kind of imagery best represents your brand?
- What kind of visual style do you want to use for your website and marketing materials?
Once you have established your visual identity, use it consistently across all channels, including your website, social media, and marketing materials.
As an independent contractor, building your brand is crucial to your success. Your brand is what sets you apart from your competitors and communicates your value proposition to potential clients. Consistently building your brand can help you establish a positive reputation, increase your visibility, and attract more clients.